Toy Fair exhibitors donate more than 6,000 toys to Kids in Mind

At Toy Fair 2026 in Olympia, London, exhibitors donated more than 6,000 brand-new toys in a trolley dash collected by Kids in Mind volunteers; the items have been sorted and will be distributed to children who have fled domestic violence. Kids in Mind also reported recent therapy programme figures showing hundreds of children have taken part since July 2025.

Following three days at Olympia, London, Toy Fair 2026 concluded with a trolley dash in which exhibitors donated thousands of new toys to the charity Kids in Mind. The charity acted as the show’s official partner for a second year and brought in more than 60 volunteers to collect donated items at the close of the event. Donated products have been sorted and will be shared with vulnerable children through partner organisations across the UK. Kids in Mind provides therapeutic programmes for children who have experienced severe trauma, including those displaced from abusive homes. What happened: - More than 6,000 brand-new toys were donated by exhibitors at Toy Fair 2026. - Kids in Mind mobilised over 60 volunteers to gather a wide range of items during a trolley dash at the end of the show. - Donated items include plush toys, board games, collectibles, arts and crafts, building sets, dolls and ride-ons. - The products have been sorted and will be distributed directly to vulnerable children through partners nationwide. - Kids in Mind supports children who have experienced severe trauma; around 15,000 children in the UK flee domestic violence with their mothers each year. - Since July 2025, more than 650 children have taken part in Kids in Mind’s therapeutic programmes, with 321 completing six or more sessions. Summary: The donations provide toys that organisers and the charity say will offer moments of comfort, distraction and play for children leaving unsafe homes, and items will be matched to individual needs before distribution. Distribution is being handled through the charity’s partner network across the UK, and the sorted products are being prepared for delivery to the children who will receive them.