Young women who died of cancer continue to help thousands

After Jess Brady's death, her mother's petition led to 'Jess's Rule', now being rolled out in GP surgeries in England; other charities and campaigners named in the article continue to raise awareness and have helped people receive earlier diagnosis.

A number of women who died young from cancer, and the families and campaigners they inspired, are continuing to influence awareness and primary care practice in England. After the death of 27-year-old Jess Brady, her mother Andrea launched a petition that became known as Jess's Rule. That rule is being rolled out to GP surgeries in England. The article also recounts charities and online advocates who have campaigned about early signs and screening. Key facts: - Jess Brady died in 2020 and her mother Andrea campaigned for a rule requiring GPs to escalate unresolved or worsening cases after three consultations. - Jess's Rule is being introduced across GP surgeries in England with posters using Jess's name. - The article cites research reporting a 16% rise in cancer among women under 50 since 2000. - Initiatives such as the Future Dreams charity, the Change and Check campaign, and online advocates like Nina Lopes have used campaigns and social media to raise awareness; the sticker campaign linked to Future Dreams has been reported to help more than 100 women get early diagnosis. Summary: The article describes how personal loss prompted campaigns that aim to change primary care responses and public awareness, and notes a reported rise in cancer among women under 50. Jess's Rule is now being rolled out in GP surgeries in England; other charity campaigns and online advocacy continue to operate. Undetermined at this time.