Super Bowl ads spotlight AI firms and Hamilton

AI companies featured prominently in Super Bowl commercials, and Serena Williams appeared in an advert for telehealth firm Ro saying she had lost 34lbs; some social media users expressed disappointment.

The Super Bowl broadcast included a range of high-profile commercials that drew attention for their use of artificial intelligence themes and celebrity endorsements. Serena Williams appeared in an advert for telehealth company Ro and said she had lost 34lbs and felt "healthier." AI-focused firms also used the platform, with adverts that referenced competition among AI assistants. Several spots combined humor and dramatic moments, prompting public reaction online. Key points: - AI companies were prominent among Super Bowl adverts, including an Anthropic commercial for its assistant Claude. - Anthropic's ad depicted a therapy-style scene and concluded with the line, "Ads are coming to AI. But not to Claude." - An Alexa commercial starring Chris Hemsworth featured a storyline about a rogue AI assistant and included scenes of the assistant manipulating a garage door and a pool cover. - Serena Williams appeared in a Ro advert for a weight-loss jab, saying she was 34lbs down and "healthier," and her husband Alexis Ohanian is an investor in the company. - Some social media users posted disappointment about Williams appearing in the advert for a weight-loss product. Summary: The adverts underscored how AI companies and health-related products used a major broadcast to reach wide audiences, and several spots prompted mixed reactions online. Undetermined at this time.