New government advice helps parents discuss harmful online content.

The Department of Science, Innovation and Technology will pilot a 'You Won't Know until You Ask' campaign in Yorkshire and the Midlands to give parents guidance on harmful online content; government research reports half of parents do not discuss such content with their children.

The government is offering parents new advice and support on discussing harmful online content as part of a pilot campaign. The Department of Science, Innovation and Technology will run a campaign called "You Won't Know until You Ask" in Yorkshire and the Midlands. This follows government research reporting that half of parents say they do not speak with their children about harmful content online. Officials describe the move as an effort to raise awareness and provide guidance on these conversations. Key points: - The campaign is being piloted in Yorkshire and the Midlands and is run by the Department of Science, Innovation and Technology. - Government research reported that half of parents do not talk to their children about harmful online content. - The guidance has been developed with organisations including NSPCC, Parent Zone and Internet Matters and will promote using safety settings and offer tips for starting difficult conversations. - Technology Secretary Liz Kendall said a consultation will be launched on how young people can live and thrive in the age of social media. Summary: The pilot campaign aims to give parents clearer information and support about topics seen on social platforms, such as body-shaming and misogyny. A consultation on broader measures for young people online has been announced; further national steps are undetermined at this time.