West Midlands apprenticeships need higher awareness

More than 4,800 people aged 19–24 began apprenticeships in the West Midlands last academic year, yet a local training provider's survey found 54% of young people were unaware apprenticeships were available in their area.

Apprenticeships in the West Midlands are being highlighted as an alternative to university by current apprentices, training providers and local leaders. More than 4,800 people aged 19–24 started an apprenticeship in the West Midlands Combined Authority area in the last academic year. Training staff report many young people do not know what apprenticeship options exist locally. The West Midlands also has one of the higher regional rates of 16–24 year-olds classed as not in employment, education or training. Key points: - Over 4,800 people aged 19–24 started apprenticeships in the West Midlands Combined Authority area in the last academic year. - An annual survey by In-Comm training of more than 350 young people found 54% were unaware of apprenticeship schemes in their area. - Apprentices quoted say apprenticeships combine work, pay and learning, and provide industry experience valued by hands-on learners. - West Midlands Mayor Richard Parker said £5m is being allocated to support apprenticeships, including help with travel, uniforms and mentoring. - The government announced a clearing system for apprenticeships this week intended to simplify finding available opportunities. Summary: Local apprentices, training providers and officials are emphasising apprenticeships to increase access to work-based learning and address local skills and youth unemployment challenges. Funding from the mayor's office and a new government clearing system are being presented as measures to improve access and information. How awareness and participation change over time will be seen as these measures are implemented.