Morrisons to use personalised coupons aimed at older shoppers

Morrisons has partnered with Ecrebo to generate personalised coupons based on customers' food shops, and trials in Yorkshire last year included sending coupons to homes.

Morrisons has announced a partnership with Ecrebo to provide personalised coupons linked to customers' food purchases. Deals will be matched to what shoppers buy and cashiers will hand coupons at checkout. Trials took place in Yorkshire last year, when the chain sent coupons directly to customers' homes. The supermarket said the move is intended to offer more relevant, timely offers and to reward loyalty. Key points: - Morrisons announced a partnership with Ecrebo to create personalised offers for shoppers. - Deals will be generated to match customers' food purchases. - Cashiers will hand customers coupons while they are paying. - Trials in Yorkshire last year involved sending coupons by post to customers' homes. - Morrisons' More Card continues to award points and offers lower prices on hundreds of items; 5,000 points convert into a £5 in-store credit. Summary: Morrisons says the partnership will help build deeper connections with shoppers by providing more relevant, timely offers. Undetermined at this time.