Rose Parade 2026: A simple guide to watching the New Year's Day broadcast.

The 137th Rose Parade will air live from Pasadena on Jan. 1, 2026 at 11 a.m. ET on ABC. Magic Johnson is the grand marshal and the parade is followed by the Rose Bowl game at 4 p.m. ET.

The Rose Parade is returning on New Year's Day with its 137th procession in Pasadena. The event is scheduled to be broadcast live on ABC on Thursday, Jan. 1, 2026, beginning at 11 a.m. ET. The two-hour broadcast is set to be hosted by Kevin Negandhi and Hannah Storm. Magic Johnson is serving as this year's grand marshal. What to expect: - Date and time: Thursday, Jan. 1, 2026, starting at 11 a.m. ET. - Channel and streaming: The parade will air on ABC and is reported to be available on services such as Fubo and DirecTV. - Hosts and marshal: Hosted by Kevin Negandhi and Hannah Storm; grand marshal Magic Johnson. - Parade features: More than 80 floats, marching bands, equestrian units, and special floats and performers. - Following event: The Rose Bowl football game is scheduled for 4 p.m. ET on ESPN. Summary: The parade continues a long holiday tradition with floral floats, bands and guest appearances, and it will be followed by the Rose Bowl game at 4 p.m. ET on ESPN. Local availability and channel access may vary.