Brighton pier put up for sale as Labour council criticised

Brighton Palace Pier has been placed on the market by owner Brighton Pier Group, which cited trading difficulties; a local Conservative councillor attributed the situation to Labour-run Brighton and Hove council's approach to tourism.

Brighton Palace Pier has been placed on the market by its owner, Brighton Pier Group. The company said trading difficulties and falling visitor numbers were factors in the decision. A local Conservative councillor blamed the Labour-controlled Brighton and Hove city council for not prioritising tourism. The owner has appointed Knight Frank to lead the sale. Key details: - Brighton Pier Group acquired the grade II-listed Palace Pier in 2016 and said the sale is intended to return capital to shareholders. - The pier attracts more than four million visitors a year but BPG's accounts show recent declines in visitor numbers and revenue; an admission fee was introduced in 2024. - BPG has appointed Knight Frank to market the asset and hopes a new owner will be in place before the summer season. Summary: The proposed sale has prompted local debate about tourism priorities and the pier's future. The report does not include a response from the council. Brighton Pier Group aims to complete a sale before the summer season.