Prince Harry and Meghan Markle may be signaling their children's future roles.

Archewell's rebrand to Archewell Philanthropies explicitly mentioned Archie and Lilibet, and Meghan's recent holiday posts showed clearer family photos; a friend told DailyMail.com this appears to contrast with earlier statements about shielding the children from public expectations.

Prince Harry and Meghan Markle announced a rebrand of their Archewell organization to Archewell Philanthropies and explicitly included their children in the foundation's vision. The change appeared within an impact report that described expanding global philanthropic efforts as a family. On the same day, Meghan shared a holiday message with a clearer photo of their children, and their Christmas card and end-of-year video showed Archie and Lilibet taking part in charity-related baking. Some observers have noted these public references differ from past assurances that the children would be protected from royal expectations. Details: - The Archewell rebrand statement said the foundation would allow the couple and their children to expand global philanthropic efforts as a family. - Meghan released a holiday message that featured a more visible photo of Archie and Lilibet than previously shared publicly. - The Christmas card and end-of-year video depicted the children participating in activities described as charity-related, such as baking cookies. - A longtime friend told DailyMail.com they were confused because the move appeared to contradict earlier statements that the children would grow up free from royal expectations; the friend also suggested Meghan's influence in the decision. - Observers have also noted that the children have appeared more often online while Meghan develops her lifestyle brand, As Ever. Summary: The items together indicate a possible shift toward including the children in public-facing family philanthropy and related branding. Undetermined at this time.