An Oregon family bakery prepares Rosca de Reyes for Epiphany and sells out each year

Maravilla's Bakery & Coffee in Salem prepares Rosca de Reyes for Jan. 6 Epiphany, a process that starts months in advance and often results in the breads selling out each year.

Maravilla's Bakery & Coffee in northeast Salem is a family-run panadería that opened in 2008 and expanded into a coffee shop in 2017. The bakery makes traditional Mexican pastries year-round and prepares Rosca de Reyes, a special ring-shaped bread for the Epiphany, as a seasonal highlight. The rosca is decorated with dried fruit and hides a small Jesus figurine, a part of a broader cultural tradition. Preparing roscas is a months-long effort for the bakery and draws many advance orders. Key details: - The bakery is owned and operated by Juan and Alma Maravilla, with their daughter Paola handling communications and social media. - Rosca de Reyes is traditionally eaten on Jan. 6 and includes a hidden figurine; the person who finds it often hosts a Dia de la Candelaria gathering on Feb. 2. - Large roscas come with fillings such as cream cheese, Bavarian cream, vanilla, apple, strawberry and raspberry, and mini roscas appear on the pastry wall with both traditional and themed decorations. - Preparing roscas begins nearly three months in advance; the bakery receives hundreds of advance orders each year and schedules multiple baking shifts, sometimes from about 5 a.m. until 9 p.m. or later. - The shop keeps a year-round staff of about 18–20 people and serves a varied menu of Mexican pastries and beverages, operating early mornings through the evening. Summary: Maravilla's Bakery blends family tradition and community demand, using months of preparation to produce Rosca de Reyes for Epiphany and often selling out. The bakery fulfills hundreds of advance orders and also sells roscas in-store on Jan. 6; Dia de la Candelaria on Feb. 2 is part of the seasonal tradition. Undetermined at this time.