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Giants visit South Korea to grow their fan base
Summary
A 17-person San Francisco Giants delegation traveled to Seoul to support outfielder Jung Hoo Lee and to meet Korean baseball and business leaders; the team has told Major League Baseball it would like to participate if future regular-season games are scheduled in Korea.
Content
The San Francisco Giants sent a 17-person delegation to Seoul to support Jung Hoo Lee and to promote the team's brand in South Korea. The visitors combined baseball, business and cultural activities while meeting local media, sponsors and league officials. The trip included team executives, baseball operations leaders, coaches and players and featured both public events and private meetings. The Giants have indicated to Major League Baseball that they would be interested in participating if MLB schedules future regular-season games in Korea.
Trip highlights:
- A 17-person group represented nearly every department, including president of baseball operations Buster Posey, CEO Larry Baer, general manager Zack Minasian, manager Tony Vitello and shortstop Willy Adames.
- Delegation members met with Korea Baseball Organization commissioner Heo Koo-Youn and held meetings with corporate partners, including representatives tied to Hanwha Group.
- Activities included market and cultural visits, a cooking class, interviews at MLB Korea studios, and media appearances with local sports and entertainment figures.
- Coaching and community work took place at the LG Twins complex, where a baseball clinic was organized for two high school teams, one being Jung Hoo Lee's alma mater, Whimoon.
- A dinner planned with more than 60 guests included general managers from each of the KBO’s 10 franchises and guests connected to Lee, including his parents.
Summary:
The visit brought Giants executives, coaches and players to Seoul to support a popular teammate and to build relationships with Korean baseball and business communities. The trip reflects the club’s broader interest in growing its presence in Asia, and any future regular-season games in Korea would be coordinated by Major League Baseball, with the Giants expressing interest in participating if such events are scheduled.
