Calcium+Company appoints Mike Myers as managing director of Cobalt

Calcium+Company announced Mike Myers as Managing Director of Cobalt, its strategic consulting and innovation division, saying the unit will integrate commercial planning, strategy, innovation, and market access. The company also noted an established partnership with Convergence Point Media (CPM) and a new partnership with market access agency PX3AXS.

Calcium+Company announced that Mike Myers has been appointed Managing Director of Cobalt, its strategic consulting and innovation division. Myers is a healthcare marketing leader and co-founder of Palio, CrowdPharm, and Hot Iron Health. The company said Cobalt will bring commercial planning, strategy, innovation, and market access together under the Cobalt brand, and that Myers will report to Group President Greg Lewis. Calcium+Company also referenced partnerships with Convergence Point Media (CPM) and a new partnership with market access agency PX3AXS as part of the division's expanded capabilities. Key details: - Mike Myers was named Managing Director of Cobalt; he co-founded Palio, CrowdPharm, and Hot Iron Health. - Myers will report to Group President Greg Lewis. - Cobalt is described as consolidating commercial planning, strategy, innovation, and market access under a single division. - Calcium+Company confirmed an existing partnership with Convergence Point Media (CPM) and introduced a new partnership with PX3AXS. - The company is led by CEO Judy Capano, reported to have about 180 employees across New York and Philadelphia, and noted industry recognition such as MM+M Best Places to Work in 2024. Summary: The announcement frames Cobalt's evolution around integrated commercial and market access work with added emphasis on data analytics, AI, and marketing innovation under Myers' leadership. Undetermined at this time.