L'Oréal's new LED face masks address common problems

L'Oréal showed flexible, sheet-style LED face masks at CES that use two specific wavelengths (630nm and 830nm) and are being submitted for 510(k) FDA clearance with a potential 2027 release.

L'Oréal demonstrated a new line of flexible, sheet-like LED face masks at CES and described how they differ from many bulky consumer devices. The company presented two formats: a full-face sheet-style mask and smaller reusable pieces based on popular silicone eye masks. L'Oréal said the design aims to sit directly on the skin and to shorten typical treatment time. The firm is developing related formulas that could interact with the device's light wavelengths and is pursuing regulatory clearance. Key details: - The masks are thin, lightweight, and flexible, intended to sit on the skin rather than use a rigid shell. - L'Oréal described two wavelengths used in the device: 630nm (red) and 830nm (near-infrared), developed in partnership with startup iSmart. - Reported wear time is about five to ten minutes, shorter than many existing LED masks that often require ten to 20 minutes. - The company said iSmart has substantial peer-reviewed research and that L'Oréal worked with them to match power in a flexible format. - L'Oréal is pursuing 510(k) FDA clearance and said the product is not expected to be available until 2027, pending that process. - The company noted potential for synergy with specially designed skin formulas, but said any effects on absorption or activation would need further study. Summary: L'Oréal presented a more flexible, sheet-style LED mask design that the company says targets effective red and near-infrared wavelengths and shortens treatment time. The next step reported is pursuing 510(k) FDA clearance, with a possible product release in 2027 pending that process.