Ford to offer eyes-off driving on $30,000 EV in 2028.

Ford announced plans to introduce eyes-off driving technology on a roughly $30,000 all-electric vehicle in 2028 and says the system will be built on its upcoming Universal EV platform; a midsize pickup on that platform is planned for 2027.

Ford plans to introduce eyes-off driving technology on an all-electric vehicle in 2028. The company said it will put the system on a roughly $30,000 mainstream EV rather than first on a higher-end model. Ford described the move as part of a broader strategy to place newer technology where volume and accessibility are. The automaker expects the system to be deployed on vehicles built on its planned Universal EV platform. Key details: - Ford has announced a target to offer eyes-off driving technology on an EV in 2028. - The company says the first consumer vehicle to feature the system will be a mainstream model priced at about $30,000. - The new system is expected to be built on Ford’s upcoming "Universal EV platform." - Ford plans a roughly $30,000 midsize pickup on that platform that is due in 2027. - The announcement places Ford alongside competitors such as Tesla, General Motors and Rivian, which are also developing similar systems. - Doug Field, Ford’s chief EV, digital and design officer, described the approach as putting newer technology where volume and accessibility are. Summary: Ford’s plan places it in the competition to roll out eyes-off driving systems and emphasizes introducing the technology on a mainstream electric vehicle rather than a pricier model. The company expects a midsize pickup on the Universal EV platform in 2027 and aims for the eyes-off system to appear on a roughly $30,000 EV in 2028; other market and regulatory details were not specified.