Netflix may be reshaping cinema and the moviegoing experience

Netflix screened the 'Stranger Things' finale in theaters and reportedly earned about $30 million over two days; the event has highlighted the company's changing approach to theatrical releases.

Netflix recently booked hundreds of screens to show the series finale of "Stranger Things" and reportedly earned about $30 million over two days. The move has drawn attention because company leaders have described traditional theatrical moviegoing as increasingly outmoded. Netflix has often placed many titles primarily on its streaming platform and given some films only minimal theatrical runs. While an executive later proposed a shorter theatrical window during talks about Warner Bros., the broader strategy has prompted discussion about the future role of cinemas. Key facts: - Netflix arranged nationwide theatrical showings for the "Stranger Things" finale and reportedly made about $30 million across two release days. - CEO Ted Sarandos described theatrical moviegoing as "outdated" in public remarks last April, and the company has sometimes given films limited theatrical exposure. - During talks about a potential Warner Bros. purchase, Sarandos reportedly suggested keeping films in theaters for 17 days. - Observers note that a shorter theatrical window could reduce opportunities for smaller films and those that build audiences through word of mouth. - Audience responses at at least one screening ranged from satisfaction to indifference, with some attendees saying the experience felt similar to watching at home. Summary: The theatrical screening of a streaming episode illustrates how Netflix's release decisions are blurring lines between cinema and streaming and could narrow the in-theater presence for many films. Comments about a 17-day theatrical window indicate a possible move toward shorter theatrical runs. How this will affect filmmaking, audience habits, and the broader film ecosystem is undetermined at this time.