World Cup clips to be broadcast live on TikTok, FIFA says

FIFA said short live clips and selected behind-the-scenes World Cup content will be broadcast on TikTok, and the collaboration will run through the end of 2026.

Video clips and portions of live World Cup matches will be broadcast on TikTok this summer, FIFA announced, in a collaboration that runs through the end of 2026. The agreement aims to bring fans closer to matches by offering short-form footage and more relatable perspectives. FIFA said selected creators will be given access to press conferences and training sessions to produce fan content. The announcement follows earlier political and regulatory debate about the app in the United States. Key points: - FIFA and TikTok will broadcast video clips and parts of live World Cup matches; the collaboration runs through the end of 2026. - Selected creators will receive access to press conferences and training sessions to create fan-focused content. - The partnership includes match ticket information and gamification features such as filters and stickers for engagement. - FIFA described the aim as connecting fans to the World Cup with more relatable perspectives. - The 48-team 2026 World Cup will be hosted by the United States, Mexico and Canada, starting June 11 with Mexico vs South Africa and ending July 19. - U.S. concerns about TikTok were previously debated in Congress, which passed related legislation in 2024; in December the company said it had signed an agreement that former President Donald Trump publicly supported. Summary: The collaboration lets FIFA distribute short live segments and behind-the-scenes content on TikTok during the 2026 World Cup and remains in place through the end of 2026. Details about which full matches or additional live coverage will appear on the platform were not specified in the announcement.