Optimove launches AI Marketing Tools Hub to support Positionless Marketing

Optimove announced an AI Marketing Tools Hub that launches with 13 curated tools to guide marketers; the company says teams adopting Positionless Marketing improved campaign execution speed by 88% on average.

Optimove announced the launch of its AI Marketing Tools Hub, a resource aimed at helping marketers apply artificial intelligence across daily workflows. The hub is presented as part of Optimove's Positionless Marketing approach, which the company describes as removing fixed roles so any marketer can execute tasks independently. It launches with 13 curated AI tools, and each entry includes use cases, implementation tips, and guidance on how it fits into Positionless workflows. Optimove says teams using Positionless Marketing have improved campaign execution speed by 88% on average. Key details: - The hub launches with 13 AI tools that cover stages across the marketing lifecycle. - Each tool listing includes specific use cases, implementation tips, and how it fits the Positionless Marketing workflow. - Optimove cites customer data reporting an average 88% improvement in campaign execution speed for teams adopting Positionless Marketing. - The company states the hub will be updated regularly with new tools and expanded use cases as AI capabilities evolve. - Optimove notes its Positionless Marketing Platform includes products such as Engage, Orchestrate, Personalize, and Gamify, and that it has been positioned as a Visionary in Gartner's Magic Quadrant for Multichannel Marketing Hubs for two years running. Summary: Optimove presents the AI Marketing Tools Hub as a practical resource to reduce dependency on other functions and help marketers move from insight to action more quickly. The company plans ongoing updates to add tools and use cases as AI develops. The broader industry impact and long-term adoption beyond the company's customer base are undetermined at this time.