CES: Laifen elevates the art of getting ready with new personal-care gear

At CES 2026 Laifen presented the Wave Pro electric toothbrush plus a compact Mini Hair Dryer and the premium Swift 4 dryer, framing its work around thoughtful design for everyday routines.

Laifen returned to CES 2026 with a low-key, design-forward presence that contrasted with the usual show spectacle. The brand framed its philosophy—"every detail, crafted for life"—through a booth that felt like a modern morning vignette. Rather than pushing futuristic concepts, Laifen emphasized how small, thoughtful products can improve daily routines. The display highlighted both engineering and creativity, including a collaboration with an artist and hands-on demo areas. Key details: - Laifen debuted three headline products at CES 2026: the Wave Pro electric toothbrush, the Mini Hair Dryer, and the Swift 4 Hair Dryer. - The Wave Pro pairs oscillation and vibration, using 60-degree oscillating motions and up to 66,000 vibrations per minute; it offers Daily Clean and Deep Clean modes, adjustable intensities, a smart pressure sensor, custom brush heads, up to 70 days of battery life, and optional brushing reports via the Laifen App. - The Mini Hair Dryer is described as 33% smaller and 27% lighter than previous models while still using a 110,000 RPM brushless motor, aimed at portability for travel and everyday use. - The Swift 4 Hair Dryer uses a fourth-generation high-speed brushless motor running at 115,000 RPM, is built from PC, ABS and aluminum alloy, and is described as compatible with essential oils to support hair manageability and feel. - The booth included creative elements such as a collaboration with Spanish artist Martin Sati, a 20-hairdryer showcase wall, hands-on demo stations, a Razor Experience Zone, and a Component Showcase to trace product development. - Founded in 2019, Laifen has emphasized engineering in prior products, and at CES 2026 the company highlighted improving everyday rituals rather than futuristic spectacle. Summary: Laifen used CES 2026 to present personal-care products that emphasize thoughtful engineering and design intended to fit into daily routines. Undetermined at this time.