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Peacock Audio Enhancements Will Let Fans Mute Announcers
Summary
Peacock is adding Dolby audio and visual features, including AC-4 audio personalization that the company says will let viewers turn off commentary within the Peacock app. The feature will not be available on traditional TV broadcasts.
Content
Peacock is integrating new Dolby audio and video technologies into its livestreams for NFL games. NBCUniversal said its livestreams are already in HDR and that Peacock introduced Dolby Atmos last year. The company indicated Dolby Vision and related products are intended to enhance the sights and sounds of games. Peacock also described an AC-4 audio personalization option that would allow users to change commentary levels in the app.
Key details:
- Peacock will use Dolby products, including Dolby Vision and AC-4 audio personalization, in its game livestreams.
- NBCUniversal SVP David Bohunek said Peacock livestreams are already in HDR and that Dolby Atmos was added last year.
- Bohunek said AC-4 and personalization will provide a simple control in Peacock's UI to let customers turn off commentary if they wish.
- Dolby SVP John Couling said streaming can move faster than traditional broadcast when adopting these changes.
- Peacock's audio personalization feature will be available on the Peacock app only and not on traditional TV broadcasts.
Summary:
Peacock says the new audio personalization will let viewers remove announcer commentary when watching in the Peacock app, while traditional TV broadcasts will remain unchanged. Undetermined at this time.
