Microsoft introduces Copilot Checkout for shopping inside chat

Microsoft is rolling out Copilot Checkout in the US to let users browse, compare, and buy products without leaving the Copilot chat, partnering with Shopify, PayPal, and Stripe; the company also announced Brand Agents, AI shopping assistants for merchant sites.

Microsoft is rolling out Copilot Checkout in the US, bringing a chat-based shopping and payment flow to Copilot on the web. The feature lets users browse, compare, and buy products without leaving the chat screen. Microsoft partnered with Shopify, PayPal, and Stripe to enable the experience for merchants. The company also introduced Brand Agents, AI shopping assistants that merchants can deploy on their sites. Key details: - Copilot Checkout is rolling out in Copilot on the web in the US. - Microsoft partnered with Shopify, PayPal, and Stripe to enable merchant participation. - Shopify merchants will be automatically enrolled following an opt-out window. - Merchants that use PayPal or Stripe for payments must submit an application to become Copilot Checkout merchants. - Microsoft confirmed launch support from merchants including Urban Outfitters, Anthropologie, Ashley Furniture, and select Etsy sellers. - Participating merchants will remain the merchant of record and retain ownership of transaction data and customer data; Brand Agents offer tailored AI assistants and a dashboard of engagement and performance metrics, with early access for Shopify merchants via Microsoft Clarity. Summary: Copilot Checkout adds a chat-native path for product discovery and payment and is being rolled out in the US with specific merchant enrollment paths. Brand Agents provide merchants with AI-driven site assistants and analytics. Broader availability and wider merchant adoption have not been specified.