Samsung seeks to make AI unobtrusive with ambient AI push

A Samsung-backed survey reported 90% of U.S. respondents use some form of AI on their phones but only 38% realize it. Samsung says it is developing 'ambient AI' that runs across phones, TVs and appliances and expects to reach about 800 million AI-enabled devices by the end of the year.

Samsung is promoting ambient AI that runs quietly across devices rather than drawing attention to itself. The article notes other smartphone makers have positioned AI as a reason to upgrade. A Samsung survey of 2,000 Americans, conducted by Talker Research, reported that 90% use some AI on their phones while only 38% realized it. Won-joon Choi, Samsung's Mobile eXperience COO, said the company aims for AI to blend into the user experience. Key facts: - A Talker Research survey of 2,000 Americans reported 90% use some form of AI on their phones and 38% recognized they were using it. - The article mentions Samsung's Galaxy AI platform combines partner Google’s Gemini capabilities with Samsung's own AI software to power features such as image editing and writing tools. - Samsung said it currently has about 400 million AI-enabled devices in use and expects to reach 800 million by the end of the year. - The company plans to extend ambient AI beyond smartphones to TVs and home appliances and to create individual and family accounts so devices can understand user context, according to Choi. - Choi described ambient AI as technology that operates in the background and understands user needs rather than acting as a separate app. Summary: Samsung's ambient AI approach shifts the emphasis from standalone AI features to services that are woven into device operating systems and everyday tasks. The company expects broader device rollout and growth to roughly 800 million AI-enabled devices this year; further details on timing and specific deployments were not provided.