USDA promotes whole milk with a mustachioed image of Trump.

The USDA posted an edited image of President Trump with a milk mustache on Jan. 11 to promote new dietary guidelines that emphasize whole-fat dairy; the post drew mixed reactions online.

The U.S. Department of Agriculture posted an edited image of President Donald Trump with a milk mustache on social media on Jan. 11 to promote whole-fat dairy. The image carried the hashtag #DrinkWholeMilk and followed new dietary guidance the agency released on Jan. 7 under Health Secretary Robert F. Kennedy Jr. Those guidelines emphasize full-fat dairy, protein and certain fats and reorganize the familiar food pyramid. The social post quickly drew millions of views and a mix of comments online. Key points: - The USDA shared the edited image of President Trump on Jan. 11 with the hashtag #DrinkWholeMilk. - New dietary guidance released Jan. 7 under Health Secretary Robert F. Kennedy Jr. emphasizes full-fat dairy, protein and fats and recommends three servings of full-fat dairy a day while capping saturated fat at 10% of daily calories. - The revised food pyramid places grains as a smaller category and raises the prominence of protein, dairy, fats, fruits and vegetables. - Public reaction on social media was mixed, with some users welcoming the message and others mocking the image or questioning industry influence. - Health organizations and researchers cited in coverage note both potential nutrient benefits of whole dairy (protein, vitamins, omega-3s, fat-soluble vitamin absorption) and concerns about meeting saturated-fat limits; the American Heart Association encouraged low-fat or fat-free dairy options. - Reports referenced analyses from institutions including Harvard, the University of Washington and the Mayo Clinic about saturated fat, nutrient content and evolving evidence on whole-fat dairy and heart health. Summary: The USDA’s social-media post highlighted a broader shift in the agency’s dietary guidance toward whole-fat dairy and certain higher-fat foods, a change that has generated public discussion and expert commentary. Coverage notes both nutrient advantages of whole dairy and concerns about how quickly saturated-fat limits could be reached with multiple full-fat servings. Undetermined at this time.