Apple's use of Gemini could reshape the iPhone's AI experience

Apple announced that Google's Gemini models will power Apple Intelligence and a more personalized Siri, and said interactions will run on-device or through Apple’s Private Cloud Compute with encryption and deletion.

Apple announced that Google's Gemini models will power a rebuilt Siri and the broader Apple Intelligence framework on iPhones and Macs. The company said these models will help power future Apple Intelligence features, including a more personalized Siri coming this year. Apple described a mix of on-device processing and a Private Cloud Compute (PCC) system that uses custom Apple silicon and its security-focused operating system. The article also notes Apple reportedly evaluated Anthropic's Claude and OpenAI's GPT models before choosing Gemini. Key points: - Apple said Gemini will power Apple Intelligence and a more personalized Siri on iPhone and Mac. - Apple describes Private Cloud Compute as encrypting data as it leaves devices, deleting requests after processing, and not retaining user data accessible to Apple. - On-device options such as Gemini Nano run locally and keep data on the device, but are described as less capable and slower than cloud processing for demanding media tasks. - Apple plans to use Gemini for the next generation of Apple Foundation Models, which can run locally or on Apple’s cloud and support features like summarization, image generation, and cross-app actions. - The Apple Foundation Models framework and App Intents are positioned to let developers enable conversational, cross-app actions inside apps, while Apple intends to present these features without overt Gemini branding. Summary: The partnership brings Google’s Gemini models into Apple Intelligence and Siri while combining on-device processing with Apple’s Private Cloud Compute, which Apple says encrypts and deletes requests. The change is described as enabling more natural language commands, improved universal search, and cross-app actions across Apple apps and third-party apps. More details are expected in the coming months, with Apple’s developers conference in June identified as a likely opportunity for further announcements.