Dallas Cowboys Cheerleaders promote feeling 'Empowered, Not Afraid' about mammograms

The Dallas Cowboys Cheerleaders have teamed up with Novartis for a "Your Attention, Please" campaign, and members shared family experiences to highlight breast cancer risk and the role of early detection.

Members of the Dallas Cowboys Cheerleaders have joined Novartis on a campaign called "Your Attention, Please" that focuses on breast cancer risk and early detection. Several cheerleaders spoke about personal family experiences to explain why they support the effort. Julissa Garcia described her mother’s diagnosis after missing a scheduled mammogram in her early forties. Trinity Miles recounted her cousin’s diagnosis at age 40 after a first mammogram and the swift course of medical care that followed. Reported details: - The Dallas Cowboys Cheerleaders partnered with Novartis on the "Your Attention, Please" campaign centered on breast cancer risk and early detection. - Julissa Garcia said her mother was diagnosed with stage 1 breast cancer at 44 after skipping a mammogram the prior year. - Trinity Miles said her cousin Annmarie was diagnosed at 40 after her first mammogram, underwent a double mastectomy, and has since beaten the cancer. - Both cheerleaders reported that their family experiences informed their views on screening and shaped the messages they are sharing in the campaign. Summary: The campaign places personal family stories at the center to illustrate how attention to breast health and screening featured in these cases. Undetermined at this time.