Kenan Thompson joins Jim Beam to 'Refresh Your Season' for football fans

Kenan Thompson and Jim Beam unveiled a limited 'Jim Beam & Lemonade Kit' for adults 21+, with planned drops on January 29 and a limited-edition jersey collaboration with Dazed announced beginning January 23.

Kenan Thompson and Jim Beam announced a collaborative "Jim Beam & Lemonade Kit" aimed at football fans whose teams are not appearing on Championship Sunday. The announcement comes after a reported disappointing 2025 season for Kansas City Chiefs fans, with the team said to have missed the playoffs for the first time in a decade. Thompson, described as a lifelong Atlanta Falcons fan, framed the kit as a way to find a silver lining late in the season. He has previously worked with Chiefs tight end Travis Kelce on Saturday Night Live in 2023 and returned the following year in a guest spot. Reported details: - The "Jim Beam & Lemonade Kit" is described as a curated collection of essentials intended to invite fans to "turn their team's lemons into a Jim Beam & Lemonade." - Thompson is quoted saying, "As a football fan, I know firsthand what it's like when your team's season doesn't pan out how you hoped it would," and that he teamed up with Jim Beam to help fans "make the most out of the rest of the season, no matter how it turns out." - Offers are for adults 21+ and will be available on a first-come, first-served basis in limited quantities. - A series of drops is scheduled for 1 p.m. ET on January 29, leading up to the Big Game. - Jim Beam will also release a limited-edition custom football jersey developed in partnership with Dazed, and sign-ups for a chance to win opened on January 23 on Dazeddigital.com. - The announcement noted additional information and entry details were posted at JimBeam.com/RefreshYourSeason. Summary: The collaboration is presented as a lighthearted way to acknowledge disappointed fans and offer a limited commemorative kit and jersey. Availability was detailed with drops planned for January 29 and a Dazed sign-up that began January 23; further specifics were provided on the brand's and Dazed's websites.