Elite car racing series adopts AI to change the fan experience

Formula E has a multi‑year partnership with Google Cloud to deploy Google Gemini and a GenAI Strategy Agent across broadcasts and operations, and will adopt Google Workspace and event digital twins for planning and logistics.

The ABB FIA Formula E World Championship has announced a multi‑year partnership with Google Cloud to use artificial intelligence across series operations and broadcasts. Formula E's 2025–2026 season includes 17 races. The series plans to integrate Google Gemini models and a GenAI Strategy Agent into live broadcasts to provide real‑time insights and explanations. Formula E also intends to adopt Google Workspace and create digital twins to model events and back‑office workflows. Key details: - The announcement establishes Google Cloud as a Principal Partner for Formula E under a multi‑year agreement. - Formula E's 2025–2026 calendar contains 17 races. - Google Gemini multimodal generative models will be used to support performance, accelerate operations, and provide fan-facing insights, the series said. - A GenAI "Strategy Agent" will be integrated into live broadcasts to show tailored insights, predictions and explanations, including predicting energy depletion and explaining maneuvers using live telemetry, Formula E CTO Dan Cherowbrier said. - Formula E will adopt Google Workspace and create event digital twins to simulate site builds and optimize race weekend logistics. - The series and Google Cloud previously collaborated on projects such as an indoor land speed record and the Mountain Recharge demonstration in Monaco. Summary: The partnership will bring generative AI tools into race broadcasts and event planning, with the stated goal of turning live telemetry and data into accessible insights for viewers and streamlining operations. Formula E plans to roll out the Strategy Agent in live coverage and to use Workspace and digital twins across its organization under the new agreement. Undetermined at this time.