Bomber Energy offers 'energy for a cause' in Montgomery

Bomber Energy, founded in 2024 by Jerry Nash and Joe Haliti in Montgomery, sells health-conscious energy drinks in over 70 local stores and has donated $10,000 to Love Heals Youth; the company donates 10% of profits to local causes.

Bomber Energy opened in 2024 in Montgomery with a mission to give back to the community while offering a more health-conscious energy drink. Founders Jerry Nash and Joe Haliti set the business to donate 10% of its profits to local charitable causes and to support first responders, veterans and foster children. The partners developed a formula with international manufacturers that includes B-vitamins, taurine and caffeine, and responded to demand for sugar-free options. The brand uses the tagline "get energy for a cause" and has emphasized an initial focus on Montgomery County. Key facts: - Bomber Energy was launched in 2024 by Jerry Nash and Joe Haliti in Montgomery. - The company donates 10% of profits to local causes and has donated $10,000 to Love Heals Youth, a nonprofit that provides counseling services to foster care youth. - Products are sold in over 70 stores in Montgomery County, in 10 stores in Louisiana, and are available online direct to consumers. - The drink line includes four varieties developed with international manufacturers, formulated with B-vitamins, taurine and caffeine, and includes sugar-free options. - Bomber Energy offers 24-can packages priced at $34.99, which the founders say is about half the price of other energy drink providers. - The company plans to list products on Amazon early this year and aims to expand into larger retailers such as Walmart and other grocery stores. Summary: Bomber Energy combines a local retail presence with a giving model intended to support first responders, veterans and foster youth, and has already contributed to Love Heals Youth. The company reports sales across Montgomery County, limited distribution in Louisiana, and online direct-to-consumer sales. Next steps include launching on Amazon early this year and pursuing wider retail placement with larger chains.