Serena Williams stars in Ro Super Bowl ad about GLP-1 medications

Serena Williams appears in a new Super Bowl commercial for telehealth provider Ro that highlights GLP-1 medications and their effects. The spot is intended to launch a broader "healthier on Ro" campaign and features other participants who reported large weight losses.

Serena Williams appears in a new Super Bowl commercial for telehealth provider Ro that highlights GLP-1 medications and the effects they can have on weight and health. In the spot she describes changes in mobility and markers such as blood sugar and cholesterol. Ro says the commercial is the opening for a wider "healthier on Ro" campaign that will include other public figures and everyday patients. Company leaders framed the ad as a narrative meant to resonate with people who have experienced weight struggles. Known details: - Williams describes improvements in movement and how she feels while using GLP-1 treatment through Ro, and the ad emphasizes effects on weight, joint stress, blood sugar and cholesterol. - Ro co-founder Saman Rahmanian said the company decided to tell this story during the Super Bowl and declined to specify when the commercial might run during NBC's Feb. 8 telecast. - NBC was reported as seeking between $7 million and $10 million for 30 seconds of ad time during the Super Bowl, according to people familiar with negotiations. - The campaign also features Charles Barkley and several people who reported substantial weight loss and related health changes, including a runner who completed a marathon and a couple who lost weight together. - Serena Williams is married to Alexis Ohanian, who is a member of Ro's board of directors and an investor in the company. Summary: The commercial is intended to launch a larger campaign positioning Ro as a telehealth option for people interested in GLP-1 treatments and related health changes. Undetermined at this time.