Yesavage kicks off Rogers Screen Break school program

Trey Yesavage spoke to students at Toronto Metropolitan University to launch Rogers' new Screen Break national school program promoting healthy screen use and active living.

Rogers held an event in Toronto where Toronto Blue Jays pitcher Trey Yesavage spoke to hundreds of students as part of the launch of its Screen Break national school program. The program is presented as a way to help Canadian families address excessive screen use among youth. Rogers announced Screen Break earlier this month and describes it as having multiple components to support families and schools. Key details: - Trey Yesavage spoke at Toronto Metropolitan University to a group of students about healthy screen use and active living. - Rogers says Screen Break has four pillars: parental tools, youth programming, research and partnerships, and education and advocacy. - The program will work with professional athletes and on-air talent to engage teens through school visits and Unplug and Play events, and several athletes contributed short videos supporting the launch. - Rogers is partnering with the Dais at TMU on student-led initiatives and plans to issue grants to up to four youth organizations; YMCA is listed as the first national partner. - A Rogers study cited in the announcement reported Canadian youth aged 11–17 spend 5.2 hours per day on their phones, compared with a two-hour recreational screen time limit referenced from the Canadian Paediatric Society. Summary: Rogers presented Screen Break as a multi-part national effort to promote healthier screen habits and active living among young people, using school programming, athlete engagement, partnerships and research. Rogers plans further student-led initiatives, athlete outreach and grants to youth organizations as part of the program rollout.