Hims & Hers Super Bowl Ad Spotlights Health-Wealth Gap

Hims & Hers will air a Super Bowl ad titled "Rich People Live Longer," narrated by Common, highlighting research the company cited that people in the top 1% live about seven years longer than those in the bottom 50%.

Hims & Hers is returning to the Super Bowl with an ad called "Rich People Live Longer." The spot is narrated by rapper and actor Common and seeks to draw attention to differences in health outcomes tied to income. The company cites research that people in the top 1% of earners live about seven years longer than those in the bottom 50%. This campaign follows a 2025 ad about weight-loss drug costs that generated strong engagement and some scrutiny. Key points: - The new ad is titled "Rich People Live Longer" and is narrated by Common. - A company spokesperson cited research saying the top 1% of earners live about seven years longer than the bottom 50%, based on median household income. - Hims & Hers' 2025 Super Bowl ad prompted high engagement, with reported website traffic up 650% within hours, an EDO Inc. ranking of fifth in engagement, and app store rises for Hers and Hims. - The company describes its offerings as telehealth services including at-home testing, early cancer-detection tests, micro-dose treatment plans for metabolic conditions, and clinician-guided hormone care. Summary: The ad will air during the Super Bowl and aims to highlight links between income and life expectancy while positioning Hims & Hers' telehealth services as expanding access. Undetermined at this time.