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TikTok after the US sale is now under U.S.-led ownership.
Summary
U.S. operations moved under an American-led joint venture and TikTok says U.S. user data and the recommendation algorithm are managed domestically; the article emphasizes that privacy outcomes still depend largely on how accounts are configured.
Content
TikTok's U.S. operations have moved under an American-led ownership structure, and that change has renewed public discussion about the app. The article explains why the shift matters for families, educators and older adults who once avoided TikTok. It notes the move places data governance and responsibility within U.S. jurisdiction. The piece also points out that the platform's recommendation-driven business model and data-collection practices remain in place.
Key facts:
- TikTok says U.S. operations now run through TikTok USDS Joint Venture LLC, a majority American-owned entity created under an executive order dated September 25, 2025.
- The company states that U.S. user data is stored in Oracle's U.S.-based cloud and protected by a privacy and cybersecurity program audited by third-party experts.
- TikTok reports the recommendation algorithm used for U.S. users has been retrained, tested and secured within the United States, and the joint venture has decision-making authority over trust and safety policies for American users.
- The article notes that these structural changes address concerns about direct access under Chinese law but do not eliminate data collection or personalization.
- The piece describes privacy-focused steps for users reported in the guide, including limiting contact access, reducing ad targeting, using private accounts, disabling contact-sync features, reviewing likes and follows visibility, requesting a data download, and keeping antivirus protections up to date.
Summary:
The ownership change shifts governance and oversight into a U.S. framework while leaving the platform's core recommendation and data practices intact. The article frames user settings and account choices as the main determinants of how much personal data TikTok holds. Undetermined at this time.
