Prediction market Kalshi offering free groceries to New Yorkers in East Village.

Kalshi will sponsor free groceries at Westside Market on 3rd Avenue in the East Village starting at noon ET on Feb. 3 and says it will cover grocery tabs up to $50 per customer while rebranding the store to promote its prediction-trading product.

Kalshi is staging a promotion at Westside Market on 3rd Avenue in Manhattan to hand out free groceries beginning at noon ET on Tuesday, Feb. 3. The company says it will rebrand the East Village market with Kalshi advertising during the event. Kalshi launched in 2021 and was granted Designated Contract Market status by the CFTC in November 2020. The company described the event as both an educational effort about prediction trading and a way to help shoppers facing higher grocery costs. Key details: - The event is at Westside Market on 3rd Avenue in the East Village and begins at noon ET on Feb. 3. - Kalshi told reporters it will cover grocery tabs up to $50 for eligible customers and said it could cover up to $50,000 in shopper tabs overall. - The store will be rebranded with Kalshi advertising to promote and explain its prediction-trading product. - Kalshi became a licensed financial exchange (a Designated Contract Market) in November 2020. - The platform offers markets on real-world outcomes, including questions about prices (for example, whether egg prices will rise) and other topics; one market on measles cases was reported as having more than $311,000 wagered at the time of writing. Summary: Kalshi presents the event as a way to educate the public about trading on real-world outcomes while providing a temporary grocery subsidy for some shoppers. The giveaway and rebranding start at noon ET on Feb. 3 at the East Village location. Undetermined at this time.