Frisco launches 'Frankie' to help visitors for 2026 World Cup

Frisco has launched an AI travel assistant called Frankie to provide real-time recommendations to visitors ahead of the 2026 World Cup, and the tool will continue serving visitors after the tournament.

Frisco has launched an AI travel assistant called Frankie to help visitors navigate dining, attractions and events ahead of the 2026 FIFA World Cup. The tool was developed by GuideGeek Technology, a Frisco-based company and subsidiary of Matador Network. It answers real-time questions via text message and popular chat platforms without requiring a dedicated app. The rollout is timed with North Texas preparations for World Cup matches at nearby venues including Arlington's AT&T Stadium. Key details: - Frankie is an AI-powered travel assistant built by GuideGeek Technology and trained using local data and input from Frisco tourism partners. - It can be accessed via text message and popular chat platforms and does not require a dedicated app. - The assistant provides recommendations on restaurants, attractions, transportation and events and updates responses in real time based on time, location and changing conditions such as traffic or events. - Officials say the launch is timed for the 2026 World Cup as North Texas expects a large influx of visitors tied to matches at venues including AT&T Stadium in Arlington. - Visit Frisco's executive director Marla Roe said Frankie gives travelers instant access to information while giving the team insights into visitor interests and behaviors. - The company says Frankie will continue supporting visitors, meeting planners and local users after the tournament ends. Summary: Frisco's Frankie is positioned to provide real-time visitor information during the 2026 World Cup and afterward. City and company officials say the tool is intended to expand the range of visitor recommendations and to help scale visitor support without adding staff.