← NewsAll
Minute Maid frozen juice ends after 80 years
Summary
Coca-Cola will discontinue Minute Maid's frozen products, including orange juice concentrate and lemonade, early this year and will sell remaining stock while supplies last. Frozen concentrate has long been a low-cost option for families on the federal WIC program.
Content
Coca-Cola is discontinuing Minute Maid's frozen products, including frozen orange juice concentrate and lemonade, and will exit the frozen can category early this year. A company spokesperson said the move responds to shifting consumer preferences. Frozen concentrate has been an affordable option for many households and has been part of U.S. grocery routines since Minute Maid began shipping frozen concentrate nationwide in 1946. The decision has prompted nostalgic reactions online and conversations about affordability.
Key facts:
- Coca-Cola announced it is exiting the frozen can category and discontinuing Minute Maid frozen products, citing shifting consumer preferences.
- The company said remaining inventory will be sold while supplies last and that the discontinuation will take effect early this year.
- Frozen orange juice concentrate has been a low-cost option and is referenced in relation to the federal WIC program's juice allowances.
- Minute Maid began shipping frozen concentrate in 1946 and was acquired by Coca-Cola in 1960.
- Coverage and experts cited higher orange prices and consumer shifts toward refrigerated or alternative beverages as broader reasons for the decline in frozen concentrate demand.
Summary:
The change ends an era in which frozen juice concentrate was widely available under the Minute Maid name and could affect how some households access an affordable source of juice. Coca-Cola will remove frozen products from its lineup and sell remaining stock while supplies last. The broader industry shift toward refrigerated and other drink formats and recent price pressures on oranges were cited as factors in the decision.
