Puppy Bowl XXII teams with DC Studios to promote Supergirl

DC Studios is partnering with Puppy Bowl XXII to promote the Milly Alcock Supergirl film during the broadcast, and the three-hour Puppy Bowl will feature a record 150 dogs from 72 shelters and air Sunday at 2 p.m. ET.

Puppy Bowl XXII will air this Sunday and includes a promotional tie-in with DC Studios for the Milly Alcock Supergirl film. The partnership follows a similar cross-promotion strategy used for Superman and aims to highlight the film during the canine competition. The three-hour event will feature a record 150 dogs from 72 shelters across the United States, Puerto Rico, and the British Virgin Islands. Organizers describe the broadcast as a mix of playful competition and uplifting adoption stories. Event details: - Airing platforms and time: Puppy Bowl XXII will air at 2 p.m. ET (11 a.m. PT) on Animal Planet, Discovery, TBS, truTV, HBO Max, and discovery+. - Promotional tie-in: DC Studios is using the Puppy Bowl broadcast to help promote the Milly Alcock-starring Supergirl, slated for a June 26 theatrical release. - Participants and coverage: The event includes 150 dogs from 72 shelters, with referee Dan Schachner returning for his 15th year and sportscasters Steve Levy and Taylor Rooks providing play-by-play commentary. - Teams and awards: Reigning champions Team Fluff will defend their title, while Team Ruff and others will compete for the Walmart "Lombarky" trophy; individual honors include the Bissell MVP and the Subaru of America Underdog Award. - Inclusion and new elements: Fifteen special needs dogs will take part, and Puppy Bowl XXII will for the first time spotlight senior dogs in a Pro-Dog Halftime Showdown; additional segments include adoptable profiles, sponsor features, and behind-the-scenes looks at shelter staff and trainers. - Production note: Puppy Bowl XXII is produced for Animal Planet by Bright Spot Content, an All3Media America company. Summary: The cross-promotion pairs a family-focused televised event with a major studio film campaign while keeping adoption stories central to the program. Puppy Bowl XXII airs Sunday at 2 p.m. ET across multiple networks and streaming platforms, and the Supergirl film is scheduled to open on June 26.