Super Bowl Lands on Valentine's Day Next Year, Creating Holiday Trade-offs

For the first time, the Super Bowl will fall on Feb. 14, overlapping with Valentine's Day; retailers and consumers are noting the potential effects on spending and plans.

For the first time ever, the Super Bowl will occur on Valentine's Day, creating an unusual overlap of two major U.S. cultural and commercial occasions. The date has attracted attention from retailers, brand executives and people who host annual gatherings. Company representatives, market researchers and an NFL spokesman have commented on how the overlap could affect spending and celebrations. The discussion also comes as the league considers schedule changes that could shift future dates. Key details: - The article reports the Super Bowl will fall on Feb. 14 for the first time. - Robert Byrne of Technomic is quoted noting that U.S. Valentine’s Day spending totals about $25 billion annually, while Super Bowl spending is estimated at about $16 billion. - A Hallmark spokesperson said a 2-for-1 promotion is “definitely on our radar,” and an NFL spokesman said the league is looking at ways to incorporate Valentine’s Day into Super Bowl Sunday. - Some people described private solutions: one executive said he plans to take his family to brunch, and others expect to hold or adapt annual Super Bowl gatherings. - Vinny Rinaldi, a Hershey executive, said he and his wife plan to keep their Super Bowl party but have a pact to attend a game if a favorite team reaches a championship. Summary: The overlap will alter how many Americans experience Feb. 14, with retailers and brands preparing cross-promotions and some households adjusting plans. The NFL has discussed adding a further regular-season game that could shift future Super Bowl dates, and how that unfolds is undetermined at this time.