Starbucks adds internationally inspired menu items as part of turnaround effort

Starbucks rolled out internationally inspired bakery items, a dark roast and two fruit-flavored matcha drinks as part of CEO Brian Niccol's 'Back to Starbucks' turnaround, and the company reported same-store sales rose 4% in the most recent quarter.

Starbucks unveiled new internationally inspired menu items at its stores on Monday as part of a broader menu refresh. The additions include six bakery items — new loaf, tart and croissant flavors — and a dark roast coffee, and two fruit-flavored matcha drinks debuted with Valentine's Day offerings and will become permanent. The menu changes are part of CEO Brian Niccol's yearlong "Back to Starbucks" turnaround effort to reverse declines in same-store sales. Starbucks reported on Jan. 28 that same-store sales rose 4% in the most recent quarter. Key details: - The February menu additions include six new bakery items and a dark roast, with two fruit-flavored matcha beverages added to the permanent menu. - The refresh is tied to CEO Brian Niccol's "Back to Starbucks" program, which aims to improve in-store performance after prior declines. - Starbucks reported a 4% increase in same-store sales for the most recent quarter, a result the company highlighted on Jan. 28. - Niccol's changes have included removing the extra charge for nondairy milk, adding personal touches such as handwritten notes on cups, and introducing a new employee dress code. - The company also restructured its loyalty program into three tiers and announced plans in September to close underperforming stores. Summary: The menu updates are presented as part of a broader effort to boost brick-and-mortar traffic and stabilize sales, and the company reported a recent same-store sales gain. The "Back to Starbucks" program continues to include operational, loyalty and menu changes. Undetermined at this time.