NFL's Super Bowl Instagram posts show fans' interest in Bad Bunny.

Clips of Bad Bunny's Super Bowl halftime performance drew tens of millions of views on the NFL's Instagram, while game action clips had under a million views; the Seattle Seahawks beat the New England Patriots 29-13.

Bad Bunny's Super Bowl halftime performance became a central topic of online conversation after the show aired. The set celebrated his Puerto Rican roots with high-energy staging, a staged wedding and guest appearances from Lady Gaga and Ricky Martin. Some critics, including President Donald Trump, objected to the performance being mostly in Spanish, while many viewers and commentators focused on its message of unity. The game finished with the Seattle Seahawks defeating the New England Patriots 29-13. Notable details: - Halftime clips posted to the NFL's official Instagram received between about 63.9 million and 131 million views. - Action and game-focused clips on the NFL's Instagram drew roughly between 104,000 and 408,000 views. - The performance included choreography, a staged wedding segment, and surprise appearances by Lady Gaga and Ricky Martin, with a closing message projecting that "the only thing more powerful than hate is love." - Bad Bunny has about 53.2 million Instagram followers and was reported as the world's most-streamed artist of 2025 with more than 19.8 billion streams. - He recently won a Grammy for Album of the Year for DeBÍ TiRAR MáS FOToS, and his acceptance speech included the phrase "ICE OUT" and remarks that were widely discussed. - Turning Point USA hosted an "all American" alternative event headlined by Kid Rock in response to the halftime show's language choice. Summary: The halftime show generated substantially higher engagement on the NFL's Instagram than the on-field action and sparked widespread discussion about language and cultural expression at the Super Bowl. Undetermined at this time.