Matchmakers draw Gen Z singles as dating-app use falls

Some Gen Z singles are turning to professional matchmakers amid reports of declining dating-app subscribers; matchmaking services range from free directories to firms charging tens of thousands of dollars.

Many young adults are turning to professional matchmakers as interest in algorithm-driven dating softens. New Yorker Shardil Ahmad, a 28-year-old medical resident, signed up after long work weeks left little time for in-person dating. Matchmakers and industry observers report increased outreach from Gen Z clients who want more intentional, real-life connection. Match Group recently reported a 5% decline in paying subscribers year-over-year, which some commentators connect to this shift. Key points: - Ahmad was initially skeptical of matchmaking but enrolled after months of balancing work and limited free time. - Matchmakers across the country say they are seeing more inquiries from younger clients who graduated school during the pandemic and seek in-person experiences. - Pew Research data cited in reporting show that nearly 70% of adults ages 18 to 34 who have never been married say they want to get married one day. - Matchmaking services can range widely in price, from free agency databases to firms that charge thousands to over $100,000; Agape Match cited price ranges between $30,000 and $100,000. - Typical matchmaking involves an in-depth survey, a screening interview, a consultation, and curated introductions; some agencies also offer lower-cost options like coaching, profile feedback, or community services. Summary: Matchmakers report rising interest from Gen Z clients and the trend is visible in popular culture and media coverage; reported subscriber declines at major dating platforms have coincided with these accounts. Undetermined at this time.