Social media use of about two hours a day linked to more loneliness in college students

A study of nearly 65,000 U.S. college students aged 18–24 found that about two hours a day (roughly 16 hours a week) on social media was associated with higher reports of loneliness, and the heaviest users (30+ hours weekly) were 38% more likely to report feeling lonely.

A new study of nearly 65,000 U.S. college students aged 18 to 24 across more than 120 colleges found an association between time spent on social media and reported loneliness. Researchers reported that using social media for about two hours a day (roughly 16 hours per week) was linked to a higher likelihood of loneliness. About 13 percent of students said they spent at least that much time on social media. The study also found that students who used social media 30 hours or more per week were more likely to report loneliness. The authors noted a possible two-way relationship, where loneliness may lead to more social media use and vice versa. Key findings: - Sample: nearly 65,000 students aged 18–24 at more than 120 U.S. colleges. - Association: about two hours per day (16 hours per week) of social media use was linked to higher reports of loneliness. - Prevalence: roughly 13% of students reported at least that amount of use. - Heaviest users: students reporting 30+ hours per week were 38% more likely to report loneliness. - Researchers noted that students may underreport time spent online and that loneliness has been reported as linked to poorer physical and mental health. Summary: The study suggests modest daily social media use is associated with higher reported loneliness among college students, and heavier use showed a stronger association. The authors called on colleges and universities to educate students about these potential effects and to encourage campus social engagement as a way to help students form connections.