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Michael Jordan and NASCAR find a shared purpose
Summary
Michael Jordan, majority owner of 23XI Racing, celebrated his team's Daytona 500 victory and has reached a December settlement with NASCAR that led to permanent, franchise-like charters.
Content
Denny Hamlin told his 23XI Racing team they had the power to bring joy to co-owner Michael Jordan. Jordan has said stock car racing provides his post-NBA competitive outlet. He and his partner pursued a change to NASCAR's business model and pursued a federal antitrust lawsuit that ended in a December settlement. At the Daytona 500, Jordan was visible in the garage area and celebrated in victory lane with driver Tyler Reddick.
Key points:
- Denny Hamlin urged team members to recognize how important wins can be to co-owner Michael Jordan.
- Michael Jordan is the majority owner of 23XI Racing and has long described NASCAR as a post-NBA competitive interest.
- Jordan and his partners challenged NASCAR's financial model, leading to a federal antitrust trial and a December settlement.
- The settlement resulted in permanent, franchise-like charters and a pledge by Jordan and NASCAR to move forward together.
- Jordan was present at the Daytona 500, participated in media interviews, and celebrated the team's victory with driver Tyler Reddick.
Summary:
Jordan's visibility at the Daytona 500 and the team's victory highlighted renewed cooperation between him and NASCAR following the December settlement. The settlement changed charter rules and was presented as a step toward working together. Undetermined at this time.
