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Project Rainbow reports significant growth in 2025.
Summary
Project Rainbow said it surpassed its 2025 goals with 6,223 flag sign-ups across 13 Utah counties and raised $240,000, enabling more than $50,000 to be reinvested into its Community Fund for 2026 events.
Content
Project Rainbow Utah, a community-led nonprofit founded in 2018, announced strong growth and broader impact in 2025. The group centers its work on statewide flag campaigns and a Community Fund to support LGBTQ+ events and organizations. Its mission emphasizes visibility, belonging, and financial support for local initiatives. The organization published an end-of-year report with detailed figures.
Key figures and activities:
- 6,223 flag sign-ups across 13 counties through mailed flag campaigns, local initiatives, and merchandise sales.
- $240,000 raised in 2025, up from $205,000 in 2024, with plans to reinvest more than $50,000 into the Community Fund Grant program in 2026 to support pride celebrations and over 30 events statewide.
- The Community Fund awarded 32 organizations more than $36,000 in grants in 2025 and provided over $18,000 to pride festivals and long-term partners, bringing total Community Fund support for the year to more than $54,000 and to over $400,000 since the group's founding.
- Volunteer engagement increased, including 446 registered volunteers, an estimated 800+ participants on flag installation routes, and 1,030 volunteer hours valued at over $35,000 in community service.
- The organization added paid roles and stipends for volunteer leaders and partnered with community groups to co-host Lavender Graduation ceremonies for students from several universities after state changes restricted campus DEI programming.
Summary:
Project Rainbow's 2025 growth increased both visibility and financial capacity across Utah, supporting a wide range of local programs and celebrations. The organization plans to reinvest funds into its Community Fund in 2026 and to extend outreach, particularly in rural and underserved areas. Leaders noted volunteer participation and new paid roles as factors contributing to sustainable growth.
