Spurs Week in Austin supports the team's global expansion

For the fourth year the San Antonio Spurs are holding Spurs Week in Austin, a week of events around two Moody Center games that the team says is boosting local engagement. The organization is using the Austin template in other markets, including planned Spurs Week events in Paris.

The San Antonio Spurs are returning to Austin for a fourth annual Spurs Week made up of fan events and two regular-season games at the Moody Center. The organization has focused on meeting fans where they are with activations around the city, and executives say lessons from Austin are being adapted for other markets. Spurs leadership reports early signs of success in fan engagement and corporate outreach. The team also plans to bring a similar Spurs Week concept to Paris this year. Key details: - Spurs Week in Austin is in its fourth year and centers on a pair of games at the Moody Center. - Event activations have included retail pop-ups, community concerts, court renovations and a downtown presence at 918 Congress Avenue. - According to Spurs VP of Strategic Growth Brandon James, fan club signups and event attendance show early returns, and a beta bus program to bring Austin fans to San Antonio has been well received. - The Spurs’ G League affiliate has been based in Austin for about 20 years, which the team cites as part of its local ties. - The organization is exporting the Austin template abroad, with Spurs Week Paris planned to include a week of events and a March 1 watch party at the sponsor’s headquarters. Summary: The Spurs view Austin as a nearby growth market where hands-on events and community outreach can strengthen the regional fan base and corporate relationships. The team reports measurable engagement gains and is applying the same approach to international marketing efforts, with Spurs Week Paris scheduled as the next iteration.