P&G expands reach with textured-hair products and sports partnerships

The article reports P&G is launching an Aussie Miracle Curls Extra Moisture Jumbo Dual Pack exclusive to Costco aimed at families with textured hair, and that Tide and Downy have become Official Laundry Partners of the NHL in Canada while P&G continues WNBA partnerships.

P&G is introducing a Costco-exclusive pack for curl care and is broadening its sports partnerships. The article reports the Aussie Miracle Curls Extra Moisture Jumbo Dual Pack is aimed at families with textured hair. In Canada, Tide and Downy are named Official Laundry Partners of the NHL under new multi-year agreements. P&G is also continuing multi-brand partnership activity with the WNBA. Key developments: - The Aussie Miracle Curls Extra Moisture Jumbo Dual Pack will be an exclusive offering at Costco, targeted at families with textured hair. - Tide and Downy have become Official Laundry Partners of the NHL in Canada under multi-year agreements. - P&G is continuing and expanding its multi-brand partnership activity with the WNBA. - The article mentions these moves sit at the intersection of product innovation, channel expansion and brand building. Summary: These actions place P&G brands in targeted retail channels and sports audiences, keeping products visible across household and viewing contexts. Undetermined at this time.